UPIN HOTEL

Sunmei is a hotel group mainly offering affordable express hotels located in tier 3 cities. In order to upgrade its offer, the group entrusted Centdegrés with the task to create the visual identity and the hotel room design of a new hotel chain. A middle-class chain hotel targeting business travellers, to be located mainly in tier 2 & tier 3 cities in China. The first one recently opened in Qingdao.

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Combining greenery and minimalist trends, the design highlights the hotel's values: nature and harmony. A true invitation to connect with one's inner self and to reach a healthy and balanced mind.