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Exhibition Design

by Centdegrés

Shanghai, China

Proposed in May, 2018



STR8 is a men's fragrance brand under the Greek multinational consumer products company, Sarantis Group.


Following the design theme of China Beauty Expo 2018, its booth is designed based on a house shape structure. Under the roof, masculine material and warm brand colour present the sporty image of the brand. Also, basketball-related elements are integrated into the interior because of the brand ambassador and NBA (MVP) player, Giannis Antetokounmpo.

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