UPIN HOTEL

Sunmei is a hotel group primarily operating affordable express hotels in tier-3 cities. To elevate its offerings, the group commissioned Centdegrés to create the visual identity and room design for a new hotel chain targeting middle-class business travelers, mainly in tier-2 and tier-3 cities across China. The first property recently opened in Qingdao.

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Blending greenery with minimalist design trends, the concept emphasizes the hotel’s core values: nature and harmony. The design invites guests to reconnect with themselves, promoting a sense of balance, wellness, and tranquility.