STR8

STR8 is a men’s fragrance brand under the Greek multinational consumer products company, Sarantis Group.

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For the China Beauty Expo 2018, the booth was designed around a house-shaped structure. Beneath the roof, masculine materials and the brand’s warm color palette convey its sporty image. The interior incorporates gym-inspired elements — such as industrial metal accents, open-frame structures, and functional display zones — reflecting the energy and dynamism of a training space. Basketball-inspired touches pay tribute to the brand ambassador and NBA MVP, Giannis Antetokounmpo, reinforcing the brand’s active lifestyle ethos.