SEPHORA
Retail Design
Worked with Centdegrés
Shanghai, China
Completed in Sept 2018
Global beauty retailer Sephora opened its first Asian concept store on East Nanjing Road — the largest store of the French group — on September 21, 2018. The LVMH-owned retailer’s new concept brings customers a truly omnichannel experience.
Targeting Millennials, centdegrés designed custom wall units to enhance the immersive experience offered to Chinese customers, reflecting Sephora’s pursuit of beauty innovations and constant exploration of trends. The design features sleek, flat surfaces for product displays, fully hidden storage drawers for both convenience and aesthetics, and interactive screens for a playful, engaging experience. Centdegrés also retained Sephora’s signature piano-key motif, balancing elegance with a sense of fun.
