RAW BY ELLE SALON

​Interior Design & Brand Identity

​

Worked with Studio As Life
Johor Bahru, Malaysia

Completed in Dec 2014 

The concept of “Primitive Modernism” is to design a pristine space infused with scientific elements, evoking the atmosphere of a laboratory. This approach is expressed through the dye colour bar, a grid-like hanging light system, geometric patterned tiles, and a sliding mirror system interlaced with hangers. Together, these features create an illusory spatial effect that is both precise and imaginative.