BROCCOLI
Retail Design
by Studio Serjenq
Shenzhen, China
Completed in Mar 2022
Broccoli is an independent boutique showcasing curated lifestyle and furniture collections from local and European designers. The store aims to introduce a niche luxury culture to the bustling heart of Shenzhen.
Drawing inspiration from traditional Aegean Island architecture, the design evokes nature, freedom, privacy, and the dream of island life that resonates with many urban Chinese. Organic shapes, earthy materials, and natural finishes are applied throughout the space. A light path on the ceiling guides visitors from the lifestyle-focused front hall to the furniture area at the back. Additionally, a small immersive dark room is included for exhibitions or special experiential events.







