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RAW BY ELLE SALON

Interior Design & Brand Identity

by Studio As Life
Johor Bahru, Malaysia

Completed in Dec 2014 

The concept of “Primitive Modernism” is to design a pristine space with scientific elements to create a laboratory feel. The elements are applied to the dye colour bar, the hanging light system in grids, the geometrical pattern tiles and the sliding mirror system with hangers in between. Therefore, creating an illusory space effect.

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