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RAW BY ELLE SALON
Interior Design & Brand Identity
by Studio As Life
Johor Bahru, Malaysia
Completed in Dec 2014
The concept of “Primitive Modernism” is to design a pristine space with scientific elements to create a laboratory feel. The elements are applied to the dye colour bar, the hanging light system in grids, the geometrical pattern tiles and the sliding mirror system with hangers in between. Therefore, creating an illusory space effect.
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