CHINA FRAGRANCE MARKET REPORT 2024
Report Deisgn
By Studio Serjenq for Jing Daily
Shanghai, China
Completed in Oct 2024
This report traces the evolution of China’s fragrance culture from the pre-Qin period to the modern era. It highlights the influence of the Silk Road, Buddhism, imperial dynasties, and Manchu traditions, as well as the decline during Mao’s rule. Since economic reforms, China has emerged as one of the world’s largest and most innovative fragrance markets, with both imported and domestic perfumes flourishing among a new generation of consumers.
CHINA'S
HEALTH & WELLNESS MARKET REPORT
2024
Report Deisgn
By Studio Serjenq for Jing Daily
Shanghai, China
Completed in Jul 2024
This report explores the transformation of China’s health and wellness industry post-Covid, driven by holistic well-being, digital fitness, and a revival of traditional practices. Millennials and Gen Z are reshaping consumption with “lazy health,” wellness foods, and spiritual engagement, while luxury, beauty, and lifestyle sectors align with these shifts. Blending tradition and innovation, the market reflects a new balance of physical, mental, and emotional health, presenting vast opportunities for brands and stakeholders.
LUXURY EXPLORED
2024
Report Deisgn
By Studio Serjenq for Jing Daily
Shanghai, China
Completed in May 2024
Appointed and sponsored by Marriott International Luxury Group Greater China, this report examines China’s booming luxury travel market following the May 2024 Labor Day holiday, which exceeded pre-pandemic levels with 295 million domestic trips and nearly 10 million international flights. As affluent Chinese travelers shift toward exclusivity, authenticity, and cultural immersion, Marriott leads by offering nuanced, experience-driven hospitality that reflects modern aspirations for enrichment and personal growth.
DIAMONDS REIMAGINED
2024
Report Deisgn
By Studio Serjenq for Jing Daily
Shanghai, China
Completed in Apr 2024
Appointed and sponsored by De Beers Group, this white paper explores the transformation of China’s natural diamond industry amid shifting consumer preferences and economic trends. Rising self-purchasing, Gen Z’s demand for authenticity and sustainability, and the impact of social media are reshaping the market. With the relaunch of “A Diamond Is Forever”, diamonds are redefined as symbols of both lasting commitment and self-appreciation, offering fresh opportunities for innovation and growth.
THE INFLUENCE OF OVERSEAS CHINESE ON THE GLOBAL LUXURY LANDSCAPE
Report Deisgn
By Studio Serjenq for Jing Daily
Shanghai, China
Completed in Jun 2024
Appointed and co-published by Jing Daily and Spring Studios, this report examines the rising influence of overseas Chinese on the global luxury market. Amid a global slowdown and shifting consumer dynamics, this powerful group—over 10.7 million with significant spending power—emerges as a key growth driver. Blending unique cultural identities with global perspectives, overseas Chinese consumers redefine luxury engagement, offering brands fresh strategies to connect with one of the world’s most influential audiences.
HARD LUXURY
Report Deisgn
By Studio Serjenq for Jing Daily
Shanghai, China
Completed in Dec 2023
This report examines China’s outsized influence on the global luxury industry over the past three decades. Now accounting for a quarter of worldwide luxury sales, China presents both opportunities and challenges for brands: a digitally savvy yet increasingly brand-fatigued consumer base, generational shifts, and growing local competition. Amid recovery from pandemic disruptions and “common prosperity” policy pressures, global luxury players must constantly rethink strategies to engage China’s evolving market.