JING META
Art Direction &
Visual Communications
by Studio Serjenq
Shanghai, China
2022 - 2023
Jing Meta is an essential guide to the latest news on Web3 and the metaverse, as well as analysis of luxury NFT releases. It is part of the Jing Daily collection and operates an independent account on WeChat.
With the rapid growth of the digital economy and the Web3 industry, the interaction between emerging technologies, concepts, and the luxury sector has become increasingly close and sophisticated. Jing Meta offers major brands innovative ways to engage and attract consumers.
To accommodate system compatibility, all assets are created in simple or moderate pixel resolution suitable for early-stage metaverse integration. Building on this characteristic, Studio Serjenq designed a new visual and interactive concept inspired by 1980s–1990s pixel art games.






