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BEAUTYMATTER
Art Direction &
Interactive Visual Communications
by Studio Serjenq
Shanghai, China
2024 - Ongoing








BeautyMatter is a leading US-based media platform providing insights, news, and analysis on the global beauty, skincare, and cosmetics industries. Renowned for its forward-thinking content, it connects brands, professionals, and innovators across the sector.
We are responsible for creating and maintaining the visual identity of BeautyMatter’s official online platforms in China, including WeChat and Xiao Hong Shu, covering visual communications, user interface design, and digital brand storytelling.



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