HERMÈS

A spatial design proposal for Hermès' official e-commerce launch event in Shanghai, China. Two theme concepts are proposed. Both of them are designed in the brand colour, orange.

For the theme of Apollo 11, all the props are designed in 70s space-age style. Be like Armstrong, walking step by step from a spaceship to the moon. Also, having space for food and drink, like Armstrong. 

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Apollo, the god of archery, music and dance, and the sun and light is the second theme. we design the space upon the personality of Apollo in ancient Greek style. The harp performance is based on Apollo's lyre.