BROCCOLI
Retail Design
by Studio Serjenq
Shenzhen, China
Completed in Mar 2022
Broccoli is an independent tiny store with lovely collections of lifestyle and furniture from local and Europe. It aims to bring a new niche luxury culture to the local busy neighbourhood in the heart of Shenzhen.
Apart from the busy city-living scene, the space design takes inspiration from the traditional architecture in the Aegean Islands. Nature, freedom and privacy, and island life are always a dream inside almost every Chinese heart. Organic edge, earthy material and natural finishing are applied throughout the store. Following the light path on the ceiling, it leads visitors from the lifestyle front hall to the furniture area behind. Also, there is a little immersive dark room for exhibition or special experience event purposes.