CHO SER JENQ
Studio Serjenq / 2015 -
Nanyang Academy of Fine Arts / Singapore / 2010 - 2013
A multi-disciplinary design studio that takes part in luxury retail, hospitality, and product design projects across regions. Also helping international niche luxury clients to raise brand awareness online and offline with digital interactive design within Greater China.
Ser Jenq is a design professional who graduated from the Nanyang Academy of Fine Arts in 3D Design in Singapore in 2013. He exhibited his furniture work at the International Furniture Fair Singapore 2012. Following his graduation, he commenced his career at Studio As Life in Johor Bahru, Malaysia, before establishing his own design studio in 2015. Soon after one year, he was recruited as an architectural designer at Centdegrés, a French creative agency, and relocated to Shanghai, China. He worked closely with the creative director on commercial spatial design for international luxury brands, such as Sephora, Hermès, and Ghazali. Also local big names: Herborist, Lin Qingxuan, and Proya.
In 2018, he transitioned to creative digital communications at Gusto Luxe, formally Reuter Communications. Helping international niche luxury brands: OTB group, Vivienne Westwood, Profoto, H&M group, Estée Lauder Inc., Yves Salomon, Mytheresa, and Richemont Inc., to root and grow in the Chinese market. In the following years, he continues the path to the US-based media brands, Jing Daily and Kollective Influence.
In 2020, he returned to Malaysia to focus on commercial and art projects. He exhibited his first photobook at the Kuala Lumpur Art Book Fair in 2021 and is open for sale this year.
Intern / Architrave of Banyan Tree Hotel Resort / Singapore / 2012
Interior Designer / Studio As Life / Johor Bahru / 2013 - 2015
Architectural Designer / Centdegrés / Shanghai / 2017 - 2018
Senior Designer / Gusto Luxe (formally Reuter Communications) / Shanghai / 2018 - 2020
Infographic Designer / The Luxury Conversation / Shanghai / 2018 - 2020
Art Director / Jing Daily / Shanghai / 2021 - present
Digital Designer / Kollective Influence / Los Angeles / 2022 - present